Growth investors since 1996

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Pär-Jörgen Pärson

Pär-Jörgen joined Northzone in April 2003, bringing another fifteen years of strategic analysis, creativity and entrepreneurship onboard.

Pär-Jörgen has been active in Venture Capital and Private Equity since 1994, starting out with buy-outs in the consumer goods sectors, backing companies such as Falcon Breweries (sold to Carlsberg), and Candelia (sold to Cloetta Fazer). During this period he also privately acquired Falkeskog Delikatesser, a distressed seafood producer, which he managed through a successful turn-around process.

Between 1998-2001 he built Cell Ventures, an early stage technology venture capital company to one of the hot European Internet investors with portfolio companies such as Pricerunner and Tradera. Cell Ventures in 2000 was sold to a publicly listed UK Investment Company for SEK 1.2 Billion.

Similar to a few others at Northzone, Pär-Jörgen’s background is in management consulting. He worked with McKinsey & Co. in Europe and in the US, serving clients within the telecom, technology and consumer goods industries.

Although you are most likely to meet Pär-Jörgen in a business situation, you may also encounter this multi-talented investor as part of a heavy metal band, belting out his highly appreciated versions of Hendrix´ classic Purple Haze and such, whilst bending the strings of one of many vintage guitars from his private collection.

Pär-Jörgen holds an MBA from Stockholm School of Economics (1989) and Università Commerciale Luigi Bocconi in Milan. Pär-Jörgen speaks Swedish, English, Italian, German and French.

Pär-Jörgen serves as a Board Member of Spotify, Avito, Widespace, and Bloglovin.

Location: Stockholm

Focus: Early Stage